Service Experts
Service Experts operates over 100 service locations across North America, providing expert service and repairs for cooling, heating, and plumbing systems, as well as whole-home generators, indoor air quality solutions, solar panels, and electrical systems. At Service Experts, total home comfort is priority.
Service Experts' style is professional, bold, and functional, designed to build trust and reliability while maintaining a modern, approachable look. They combine large, high-quality imagery with bold typography and informative, customer-focused copy to deliver clear and engaging messaging.
Copywriter: Richard Graves
Technician Handout / Door Hanger
Postcard / Billboard
Landing Page / Social Media
Meet Ellie!
This year, Service Experts introduced Ellie the Expert, their AI-generated mascot. Designed to boost brand awareness, enhance customer engagement, and create a friendly, trustworthy image, Ellie has quickly become a recognizable face. While she’s best known for her social media presence, she also plays a role in select marketing campaigns.
Technician Handouts / Door Hanger
Landing Page / Digital Ads
