Black Diamond Hot Chocolate is a hot chocolate specialty store located in Vail, Colorado. With its high quality solid chocolate base and wide variety of customizable flavor options this is one rich and creamy cup of hot chocolate you will not want to miss out on. 

Two storefronts were designed to develop street recognition and reach the target market (of kids, moms, and snow related athletes) where they visit most. These storefronts were placed in local shopping areas and ski lodges.

A wall menu was designed to help walk customers through the process of creating your own cup of hot chocolate. This menu also suggests some popular flavor combinations.

A writable menu was developed to ease the process of ordering a custom cup.

This infographic highlights the wide variety of options Black Diamond offers.

Black Diamond uses a color-coded sleeve system in order to add personality to its brand while also helping the brand and stand out from competitors.

An advertising campaign was created utilizing the popular Disney character Olaf, from the movie Frozen, in order to reach the youthful target market that hot chocolate attracts.

A second advertising campaign was developed for Black Diamond Hot Chocolate, which references the Meghan Trainor song All About That Bass. This reference allows the campaign to reach an older target market while also bringing attention to the unique solid chocolate base.